Mensch
Cultural Foresight
Futurethinking
ID BTBLGR-CMP-4
Chapter 0.11
What is Future Thinking?
Cultural Foresight analyzes cultural trends and societal values, in contrast to Strategic Foresight, which focuses on economic goals. It is important for cultural institutions, the creative economy, and social innovators to better understand future developments and prepare for them.
Written by: Frank Stratmann
BTBLGR-CMP-4
Update from Apr 14, 2025
Cultural Foresight is a future-oriented approach that focuses on the analysis and understanding of cultural trends, societal values, and social changes. Unlike Strategic Foresight, which is mainly directed towards economic and strategic business goals, Cultural Foresight deals with the profound cultural and societal developments.
Main Characteristics of Cultural Foresight:
Focus on social value systems and their development
Analysis of lifestyles, behavioral patterns, and cultural practices
Examination of concepts of identity and their transformation
Observation of artistic and creative expressions
Differences from Strategic Foresight:
Cultural Foresight is particularly important for:
Cultural institutions and organizations
Creative industries and media companies
Educational institutions
Social innovators and NGOs
The combination of Cultural and Strategic Foresight enables a holistic understanding of future developments and helps organizations to better prepare for upcoming changes.
ID BTBLGR-CMP-4
Chapter 0.11
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