Was ist Cultural Foresight?

Cultural Foresight is a forward-looking approach that focuses on analyzing and understanding cultural trends, social values, and societal changes. We distinguish Cultural Foresight as an attitude wanting to truly approach reality. Truly progressive today is the one who is guided by facts.

In this decade, companies, organizations, and institutions have a sense that not everything can be explained with numbers. That's why we developed Cultural Strategic Foresight. An approach or, let's say, a framework that traces the first artificial intelligence of humanity. Culture.

Culture cannot be created but can be renegotiated. Progressively anticipative is the one who is oriented towards facts. A preferred and therefore successful future is possible.

In contrast to Strategic Foresight, which primarily focuses on economic and strategic business goals, Cultural Foresight deals with deep-seated cultural and societal developments.

Main Features of Cultural Foresight:

• Focus on social value systems and their development

• Analysis of societal patterns, business practices, lifestyles, behavior patterns, and cultural practices

• Examination of concepts of identity and their change

• Observation of artistic and creative forms of expression

Cultural Strategic Foresight as a strategic attitude

Cultural Foresight maintains a social focus. When attitude becomes a strategic discipline, social and economic focuses unite.

Economy is more than a means of livelihood for employees and tax revenue for the state. Economy is a source of identification for all of us, for our entire society. It provides meaning for the individual and is part of our culture. And economy is the essential prerequisite for our sovereignty.

These words are from BDI President Peter Leibinger, as he literally addressed them to an interested public on June 23, 2025, in his opening speech on the occasion of the Day of German Industry.

To market trends, in the truest sense cultural trends are added, which economy and especially the healthcare industry can no longer ignore. Long-term perspectives rather offer the increasingly missed resilience. The strategy may be as follows: Long-term thinking is particularly successful when you start with it in the short term.

Cultural Foresight is particularly important for…

• Cultural institutions and organizations

• Healthcare facilities and their actors

• Creative industries and media companies

• Educational institutions

• Social innovators and NGOs

The combination of Cultural and Strategic Foresight allows a holistic understanding of future developments and helps organizations better prepare for upcoming changes and anticipate a successful future.