Cultural Foresight understands culture as a kind of first artificial intelligence that shapes our knowledge and behavior and can provide us with insights into the future. We want to assess cultural imprints and influences to better understand them and not just passively endure them.
How does culture change? How does culture change us?
While strategic foresight often remains within the bounds of market research, Cultural Foresight relies on a set of cultural science and philosophical methods and anthropological insights. Cultural Foresight focuses on how brands and companies can create cultural meaning instead of solely looking at market opportunities.
The approach aims to create culturally anchored growth strategies that extend beyond product cycles and other half-lives.
