Gesundheitskommunikation
Neue Werte
Moral
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Phase: Neue Werte
Empowerment
Empowerment in health communication strengthens the judgment of all parties involved and promotes informed decisions through educational communication and epistemic virtues such as critical thinking and intellectual humility.
Written by: Frank Stratmann
Gesundheitskommunikation
Update from Feb 12, 2025
»Empowering«
Empowerment is a central essence of New Care Communication. It aims to gradually increase the health literacy of all involved and enable them to make independent judgments.
Core Aspects of Empowerment
Strengthening the judgment skills of all involved - from patients to employees to decision-makers
Focus on education-oriented rather than opinion-based communication
Providing skills for informed decision-making in health matters
Significance for Health Communication
Empowering care communication places special emphasis on epistemic virtues such as:
Intellectual humility
Openness to new insights
Critical thinking
Ability to evaluate health information
Through this approach, people are empowered to make informed decisions about their health, rather than being confused by marketing promises or technological promises of salvation.
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