Moral
New Care Communication
Gesundheitskommunikation
ID BTBLGR-CMP-7
Chapter 7.4
Empowerment
Empowerment in health communication aims to enhance health literacy, promote informed decision-making, and emphasize epistemic virtues such as critical thinking and intellectual humility. Emphasis is placed on education-oriented communication to avoid confusion caused by marketing.
Written by: Frank Stratmann
BTBLGR-CMP-7
Update from Apr 14, 2025
»Empowering«
Empowerment is a central essence of New Care Communication. It aims to gradually increase the health literacy of all involved and enable them to make independent judgments.
Core Aspects of Empowerment
Strengthening the judgment skills of all involved - from patients to employees to decision-makers
Focus on education-oriented rather than opinion-based communication
Providing skills for informed decision-making in health matters
Significance for Health Communication
Empowering care communication places special emphasis on epistemic virtues such as:
Intellectual humility
Openness to new insights
Critical thinking
Ability to evaluate health information
Through this approach, people are empowered to make informed decisions about their health, rather than being confused by marketing promises or technological promises of salvation.
ID BTBLGR-CMP-7
Chapter 7.4
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New Care Communication