Moral
New Care Communication
Gesundheitskommunikation
ID BTBLGR-CMP-6
Chapter 7.3
Contentment
Simplicity in health communication emphasizes providing relevant and useful information, focusing on the needs of patients and avoiding exaggerated advertising to enhance credibility and trust.
Written by: Frank Stratmann
BTBLGR-CMP-6
Update from Apr 14, 2025
»modest«
Modesty is a central essence of New Care Communication and marks a conscious departure from pure sales orientation and boastful practices. Instead, it focuses on the provision of consistent, relevant, and useful health information.
Core Aspects of Modesty
Focus on epistemic patient needs instead of promotional measures
Provision of carefully selected, high-quality content instead of an overload of information
Abstaining from exaggerated advertising promises to strengthen credibility
Efficient use of resources by focusing on essential information
The modest care communication aims to create real added value for patients while simultaneously enhancing the integrity and reputation of the healthcare institution. It aligns with the ethos of healthcare and fosters a trusting relationship between institution and patient.
This form of communication manifests in deliberate restraint. It is not about artificially generating attention but about earning recognition through authentic performance.
ID BTBLGR-CMP-6
Chapter 7.3
The links embedded in the text as numbered footnotes stand independently. The reference to the information can be found directly on the page to which the link leads. We have chosen this practice for the sake of the page's clarity. The numbers are not set in the usual order because the revision of the page continuously incorporates new sources.
New Care Communication