From the worldview of rhetoric, ...

Of Printing and the Invention of the Subject

This book takes you on a fascinating journey through the history of media and its profound impact on our understanding of the world and the self. It sheds light on how the rhetorical tradition of antiquity and the Middle Ages shaped thought and how the revolutionary invention of printing fundamentally changed this order.

Discover how the transition from a primarily oral and rhetorically organized world to one dominated by writing and print not only revolutionized the dissemination of knowledge but also transformed the way individuals perceived themselves and defined their role in the world.

The book compellingly argues that the emergence of the modern subject—the autonomous, thinking individual—is inseparably linked to these media upheavals.

An indispensable contribution for anyone interested in media theory, intellectual history, and the emergence of modernity.