A cultural foresight process does not begin with a forecast, but with a precise question. The briefing is more than just an organizational kick-off – it is the moment when the direction, depth, and cultural sensitivity of the entire endeavor are negotiated.

It is not only technological developments that challenge cultural adaptability. That is why we need more than quick answers. A good briefing provides clarity about the cultural context, defines the strategic relevance of the topic, and enables a shared understanding of what is to be negotiated: spaces of possibility for future cultures.

Whether institution, company, or civil society initiative – anyone who genuinely wants to engage with the future starts with a briefing that not only identifies goals but opens up spaces of meaning. It is here that it is decided whether a process remains speculative or is successful, thus truly providing orientation.